John B. Ford
Co-Director of International Programs, Board of Governors
John Ford is a Professor of Marketing and International Business, Eminent Scholar and Haislip-Rohrer Fellow at Old Dominion University in Norfolk, Virginia. His research interests focus on cross-cultural perceptual research particularly in the areas of advertising, nonprofit organizations and scale development and research methodology in a cross-cultural context. He has been actively involved with the Academy of Marketing Science since 1987 and began his role as an officer in 1998. He is presently serving with Barry Babin as Co-Director of International Programs. He is an AMS Distinguished Fellow and has also been awarded the Harold Berkman Service Award. He has served as President, V.P. for Membership-North America, Secretary-Treasurer, and he spent six years as the Editor of the Academy of Marketing Science Quarterly. He has served as Track Chair, Presenter, Session Chair and Discussant at numerous AMS conferences over the years and has served as the Conference Program Co-Chair for the 2001 Academy of Marketing Science World Marketing Congress in Cardiff, Wales, the 2013 World Marketing Congress in Melbourne, Australia and the 2018 World Marketing Congress in Porto, Portugal. He has also served on the Board of Governors from 2012-2018. He is presently serving as the Editor-in-Chief of the Journal of Advertising Research and the Associate Editor for Advertising for The Journal of Business Research. His research has been published in such journals as Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of International Marketing, Psychology and Marketing, Journal of Business Research, Industrial Marketing Management, International Marketing Review, Journal of Current Issues and Research in Advertising, Journal of World Business, and Journal of Services Marketing among a number of other national and international journals.
