How Generative AI is Changing the Future of Marketing
In an effort to help marketing managers gain greater understanding, this JAMS article, defines generative AI, relative to analytical AI, then articulates some benefits and perils of using it.
Meet the Co-Editors of JAMS
We invite you to learn more about our dedicated co-editors of JAMS.
Tips from the AEs of JAMS
In this issue, AEs share their No.1 advice for future JAMS authors and common mistakes made by authors during revisions.
Winners of the 2025 AMS Review — Sheth Foundation Doctoral Competition for Conceptual Articles
For 2025, we received 40 submissions from doctoral students all over the world.
JAMS Announces Special Issue on Influencer Marketing
Plus, insights from the authors of an invited article on influencer marketing
JAMS Announces Special Issue on Sustainable Marketing and Innovation
The editors shared their answers to some commonly asked questions