AMS World Marketing Congress
Join us at the World Marketing Congress for an unparalleled networking and learning experience, where innovation and connection converge to shape the future of marketing worldwide.
The annual World Marketing Congress (WMC), brings together marketing scholars from across the globe for a dynamic and supportive forum. Here, we foster insightful ideation and stimulating discussions on a wide range of cutting-edge marketing topics.
At WMC, attendees can look forward to an enriching experience filled with engaging activities. You'll have the opportunity to attend panel sessions, peer-reviewed presentations of the latest research advancements, and special topic sessions.
The World Marketing Congress is held in locations outside of North America, attracting a truly global audience. We believe that embracing the culture of the host country enriches the overall experience, and we make it a point to incorporate various cultural events into each event. This allows attendees to create lasting memories.
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July 7 - 10, 2026
Vilnius, Lithuania
Vilnius University
Universiteto g. 3
01513 Vilniaus m. sav.
Lithuania
+370 5 268 7000
Click here for information about attending the 2026 AMS WMC in Vilnius!!
The CFP submission system will be open at the end of August, 2025. Submissions will be due by November 1, 2025
Exploring the Future of Marketing Innovations and Navigating the New Frontiers and Challenges of AI Innovation and Human Experience
Gregory Kivenzor, Program Chair
University of Connecticut, USA
gregory.kivenzor@uconn.edu
Nina Krey, Program Chair
Rowan University, USA
krey@rowan.edu
Sigitas Urbonavicius, Program Chair
Vilnius University, Lithuania
sigitas.urbonavicius@evaf.vu.lt
2026 AMS WMC - Vilnius University, Lithuania
July 7 - 10, 2026
2026 World Marketing Congress fees for current members ($USD)
Member Type
Early Bird Deadline TBD
Regular TBD
Late TBD
Student
$350*
$495*
$575*
Fellow (Faculty)
$595*
$720*
$820*
*Pricing Subject to Change
Non-members must first join AMS to attend the conference.
Student Membership Dues: $60 USD
Fellow Membership Dues: $90 USD
Interested in hosting World Marketing Congress at your university?
View Past Conference Proceedings
You have access to back volumes of Developments in Marketing Science (the Proceedings of the World Marketing Congress) as well as back issues of other AMS Proceedings. The Proceedings Archive can be freely accessed by members from the link below. If you’d like a copy of a back issue, contact springer@springer.com and search Academy of Marketing Science.
