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AMS Sparks transforms marketing research into actionable marketing insight. Every month, we select an article from an AMS journal and distill its essential findings and implications. Our goal is to equip marketing professionals with cutting-edge know-how to enlighten their marketing strategy and tactics and enhance their understanding of today’s constantly evolving marketing and customer dynamics.
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![5 Tips for Implementing Voice-based Technology](https://images.squarespace-cdn.com/content/v1/648893d9cbee3c0b58b73264/1715024201407-HV4NFM7VQ9DBIWJVZJFE/Screenshot+2024-05-06+at+2.35.15+PM.png)
5 Tips for Implementing Voice-based Technology
Discover how voice-based interfaces are transforming customer service by enhancing user engagement and satisfaction through flow-like experiences. Explore the critical roles of semantic fluency and conversational dynamics in optimizing these interactions for better business outcomes.
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