Episode 1: Bridging the Gap: Academia to Industry
Welcome to the debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, Ph.D., President of AMS, provide insights into the gap between academia and industry, exploring how academic research can be adapted to drive practical business solutions.
Dive into a compelling discussion on the vital connections and sometimes wide gaps between marketing theory and its real-world applications. Obi, a former marketing professor turned innovation strategist, and Brad, a current professor, offer valuable perspectives on enhancing the relevance of research in the business environment and the critical role of communication and feedback in both domains.
Tune in to learn how to better align academic pursuits with industry demands, making your work not only insightful but also immediately applicable.
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Episode Guests:
Obinna Obilo, Ph.D.
Obinna Obilo, Ph.D., is a seasoned innovation and strategy specialist with a robust background in academia and industry. Formerly an associate professor of marketing at Central Michigan University, Obi has published extensively in top journals such as the Journal of Business Research and Marketing Letters. Currently leading consumer-centric innovation for the global coffee category, he leverages his academic expertise to enhance product development and market strategies.
Brad D. Carlson, Ph.D.
Brad D. Carlson, Ph.D., is a professor and James J. Pierson Endowed Chair in Marketing in the Richard A. Chaifetz School of Business at Saint Louis University, as well as the current president of the Academy of Marketing Science. Renowned for his exemplary teaching, research, and service, Brad has earned numerous accolades throughout his career. His research, which has appeared in prominent journals, including the Journal of the Academy of Marketing Science, focuses on practical and theoretical aspects of marketing that resonate both in academia and industry.
